Advertise with Us

The BSA Guide to UK Boarding Schools is owned by BSA Group and The Boarding Schools’ Association (BSA).

Advertisement Enquiries

Neil Rust
Head of Commercial, BSA Group
T. +44 (0)207 798 1580

Laura Brain 
Senior Commercial Consultant
T. +44 (0)207 798 1580


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  • Free Subscription Service via our website

International distribution through the British Council including international education events.

The Boarding Schools’ Association represents over 620 boarding schools in the UK and overseas and provides a wide range of services including professional development, government relations, communications, media, publications, conferences and events.

BSA Group comprises BAISIS (British Association of Independent Schools with International Students), BSA (Boarding Schools’ Association), HIEDA (Health in Education Association), SACPA (Safeguarding and Child Protection Association) and TIOB (The Institute of Boarding). BSA Group Legal Services Ltd is a subsidiary of BSA Group. BSA Group’s mission is to support excellence in boarding, safeguarding, inclusion and health education. BSA Group delivers services for more than 1,500 organisations and individuals in 40 countries worldwide.

Targeted Distribution:  5,000 COPIES (per issue)

Published twice a year in March and September

Printed in Full Colour – Size A4

Contributors include:

  • Barnaby Lenon Head Master of Harrow School, 1999–2011 Chairman, Independent Schools Council (ISC)
  • Robin Fletcher CEO, BSA and BSA Group
  • Julie Robinson CEO, Independent Schools Council (ISC)
  • DR Chris Pyle Head Lancaster Royal Grammar School
  • Emma Fielding Principle Richard Huish College
  • Barney Durrant Head St Lawrence College
  • Lisa Kerr Principal, Gordonstoun
  • Jonathan Taylor CEO, Sapienta Education trust (SET) and Executive Principal, Wymondham college and Wymondham College Prep School
  • Thomas Garnier Headmaster of Pangbourne College
  • Dr Joe Spence Master, Dulwich College

Advertisement Rates

Magazine Only

Per insertion

  • Outside Back Cover: £3,250
  • Inside Front Cover £3,000
  • Full Page: £2,500
  • Half Page: £1700
  • Quarter Page: £975

Website Only

  • Annual online profile £1,495
  • Homepage banner for six months £950
  • Editorial banner £300
  • Editorial banner £200

All prices are exclusive of VAT

Mechanical Data

The guide is A4 full colour

Full page bleed: 303mm deep x 216mm wide

Full page: 297mm deep x 210mm wide

Half page horizontal: 125mm deep x 185mm wide

Half page vertical: 256mm deep x 85mm wide

Quarter page: 125mm deep x 85mm wide

BSA can design advertisements for the magazine and produce banners for the website. BSA can also produce an electronic version of your prospectus. Further details and prices upon request.


The preferred format is high resolution PDF, EPS, TIFF or JPEG to a minimum of 300 dpi. PLEASE ENSURE that all colours and colour pictures are set to CMYK as responsibility cannot be accepted for RGB files. If you can only supply a Microsoft Office file (which includes Word, Publisher and PowerPoint), we require high resolution copies of any pictures, logos etc and pantone references for any colours used, along with a colour proof. Adverts supplied in this format have to be re-set by our artwork department and therefore a fixed fee of £50 will be charged. We cannot be held responsible for any errors, although every care will be taken to avoid them.