BSA acquires guides to boarding

Posted: 14th January 2022

The Boarding Schools’ Association (BSA) has acquired ‘The BSA Guide to Boarding’ and ‘Service Parents Guide to Boarding’ and their associated websites from Bulldog Publishing. BSA also now also owns 100 per cent of BSA will be reviewing content, style, offering and distribution to strengthen schools’ marketing efforts and as a first step it has secured a 25 per cent discount from the rate card prices across all guides/sites for BSA members. Links to the updated media packs for ‘The BSA Guide to Boarding’, the ‘Service Parents Guide to Boarding’ and can be found below – please click on the images to access each pack. As part of this, BSA is welcoming Neil Rust, who has joined from Bulldog Publishing as Head of Commercial. Neil has worked in various publishing companies on a variety of titles within the military and school sectors and brings considerable experience to the role. If you would like to discuss advertising opportunities in either of the guides, or with, please contact Neil via email at
Categories: BSA News